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Lego Serious Play

The Methodology

The LEGO® SERIOUS PLAY® methodology is a creative process designed to enhance innovation and business performance. Based on research which shows that this kind of hands-on, minds-on learning produces a deeper, more meaningful understanding of the world and its possibilities it deepens the reflection process and supports an effective dialogue – for everyone in the organisation.

The Essence

The LEGO® SERIOUS PLAY® methodology is a facilitated meeting, communication and problem-solving process in which participants are led through a series of questions, probing deeper and deeper into the subject. Each participant builds his or her own 3D LEGO® model in response to the facilitator’s questions using specially selected LEGO® elements. These 3D models serve as a basis for group discussion, knowledge sharing, problem solving and decision making.

It's a technique which improves group problem solving. By utilising visual, auditory and kinesthetic skills, the methodology requires participants to learn and listen, and it provides all participants with a voice. The LEGO® SERIOUS PLAY® methodology serves as a shared language regardless of culture or position and requires a trained LEGO® SERIOUS PLAY® facilitator.

Committing to a
Shared Goal

During the facilitated meeting, you'll be building landscape models with LEGO® elements, giving them meaning through story-making and playing out various possible scenarios – a process which deepens understanding, sharpens insight and socially ‘bonds’ the group as it ‘plays’ together. The methodology will guide you into a free and honest exchange of opinion. The physical and tangible construction allows you to have conversations which flow without the fear of hurting anyone’s feelings.

A Tool for Building Results

The LEGO® SERIOUS PLAY® methodology is based on the belief that everyone can contribute to the discussion, the decisions and the outcome. The LEGO® elements work as a catalyst – and when used for building metaphors, they trigger processes that you were probably previously unaware of.

Workshop participants leave with skills to communicate more effectively, to engage their imagination more readily and to approach their work with increased confidence, commitment and insight.


It's a facilitated technique which unlocks the potential of all the participants in the workshop. At its core, it is about solving complex issues by building models using LEGO® bricks. The metaphors in the models serve as the basis for group discussion, knowledge sharing and problem solving and help foster creative thinking and finding unique solutions. The methodology is based on a robust set of theories originally developed by the LEGO® Group.

A workshop based on the LEGO® SERIOUS PLAY® materials and methodology varies in number of participants and duration depending on the topic. Usually one full-day session is effective. Short sessions last three to four hours. The longest sessions may extend to three days.

The LEGO® SERIOUS PLAY® materials and methodology are effective when there is more than one possible right answer, and when the organisation wants to harness all available knowledge in the team in order not only to find the best possible solution, but also the strongest possible.

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